Marketing psychology
Why people notice, trust and choose.
Seeking an internship
Waheed Ghairat
Digital marketer focused on GEO & AEO. I test how AI search engines describe brands.
My lens is marketing psychology: why people choose what they choose, and now, what AI tells them to choose.
- Now
- Digital Marketing Manager programme, Medieinstitutet
- Degree
- M.A. Leadership and Organization, Malmö University
- Focus
- GEO & AEO, marketing psychology, performance
- Languages
- English, Swedish
About
Years of working with people. Now I put that to work in marketing.
I had a secure job with a clear path ahead, and I chose to leave it. Not because it was wrong, but because I knew where I wanted to be: working in marketing, full-time, on the work I'm genuinely driven by.
What pulls me to marketing is the question underneath it: why do people choose what they choose? Attention, trust, social proof, how a message is framed, what makes an offer feel safe enough to say yes to. Marketing psychology is the lens I bring to every campaign, every piece of content and every brand story.
Years of working closely with people, and a master's in Leadership and Organization completed with distinction, gave me a head start in understanding motivation and decisions. Now I pair that with performance marketing and AI search, and I'm sharpening it in the Digital Marketing Manager programme at Medieinstitutet.
- Lens Marketing psychology and consumer behaviour
- Focus GEO & AEO, performance marketing
- Degree M.A. Leadership and Organization, with distinction
- Looking for An internship, and freelance projects
Experience
Where I've worked.
-
– Present OngoingCurrent
Freelance Digital Marketer
Self-employed · Freelance
I partner with brands to scale their digital presence through data-informed campaigns and strategic storytelling. My focus is on identifying audience personas and optimizing the digital journey to ensure consistent brand visibility and growth.
-
– 10 months
Planning Secretary
City of Malmö
Malmö, Sweden
Leading social media management through targeted outreach and the development of strategic partnerships with diverse industry actors.
-
– 1 year
Counselor
Swedish Red Cross · Full-time
Red Cross Treatment Center for War-Wounded and Tortured, Malmö
Psychosocial support and counseling within the Red Cross treatment services, Malmö.
-
– 1 year 9 months
Working Student
City of Malmö · Full-time
Malmö, Sweden
Outreach and youth support work, City of Malmö.
-
– 1 year
Substitute Teacher
City of Malmö · Part-time
Malmö, Sweden
Skills
Psychology first. Channels and data to scale it.
Performance and search
Getting found, in Google and in AI answers.
Data and leadership
Turning insight into decisions, and decisions into work.
Tools
In practice
How AI describes a brand. Before and after GEO.
More and more people ask ChatGPT, Perplexity or Gemini before they ever visit a website. What those engines say about a brand depends on what they can find and trust.
GEO and AEO are about shaping that answer on purpose: clear information, the right sources, and a story that holds up when an AI retells it.
Switch between Before and After to see the difference.
What is Nordvik Coffee Roasters known for?
Nordvik Coffee Roasters is a Malmö-based specialty roaster known for fully traceable single-origin beans and a subscription that ships within 24 hours. Reviewers often mention its light Nordic roast profile and transparent farmer pricing.
Cited sources
4 sources
Nordvik appears to be a coffee company. There is limited information available about its products, location or reputation. You may want to check its website directly.
- Outdated business directory
Nordvik Coffee Roasters is a Malmö-based specialty roaster known for fully traceable single-origin beans and a subscription that ships within 24 hours. Reviewers often mention its light Nordic roast profile and transparent farmer pricing.
- nordvik.se
- Coffee review site
- Reddit r/coffee
- Brew guide FAQ
Education
What I've studied.
-
–In progress
Digital Marketing Manager, Marketing
Medieinstitutet
Intensive 1.5-year programme in digital marketing focused on strategy, data analysis and driving measurable results.
-
–Pass with distinction
Master of Arts (M.A.), Leadership and Organization
Malmö University
Master's programme focused on leadership, organizational development and collaboration, with a multidisciplinary foundation and practice-oriented case studies.
-
–
Bachelor of Science (B.Sc.), Social Work
Malmö University
Contact
Need an intern? Let's talk.
I'm looking for an internship as part of the Digital Marketing Manager programme at Medieinstitutet, and I'm open to freelance projects. Send a message below, or reach me on email or LinkedIn.