Hi, I’m Waheed.

Digital marketing manager in Malmö, with a special interest in marketing psychology.

Waheed Ghairat in a dark suit

I work with creative strategy, content, copywriting, social media, SEO and Google Ads. Today I take on freelance projects.

Whether anyone gets in touch depends on what they actually hear about you. That is where marketing psychology comes in: trust, proof, clarity and how an offer is framed.

I hold a master’s in Leadership and Organization, passed with distinction, and I keep sharpening the marketing side in the Digital Marketing Manager programme at Medieinstitutet.

  • Focus Creative strategy, content, copywriting, social media, SEO and Google Ads
  • Lens Marketing psychology and consumer behaviour
  • Works in Swedish and English, on site or remote. Happy to relocate, in Sweden or abroad.
  • Available for Digital marketing, SEO and Google Ads. Freelance or in-house.

Where I’ve worked.

  1. - Present
    Current

    Freelance Digital Marketer

    Self-employed · Freelance

    I help brands with campaigns built on clear audience personas and a well-mapped customer journey.

    • Audience personas
    • Campaign strategy
    • Customer journey
  2. - 10 months

    Planning Secretary

    City of Malmö

    Malmö, Sweden

    Led social media management, targeted outreach and strategic partnerships with organisations across several industries.

    • Social media marketing
    • Outreach
    • Partnerships
  3. - 1 year

    Counselor

    Swedish Red Cross · Full-time

    Red Cross Treatment Center for War-Wounded and Tortured, Malmö

    Psychosocial support and counseling within the Red Cross treatment services, Malmö.

  4. - 1 year 9 months

    Working Student

    City of Malmö · Full-time

    Malmö, Sweden

    Outreach and youth support work, City of Malmö.

  5. - 1 year

    Substitute Teacher

    City of Malmö · Part-time

    Malmö, Sweden

What I work with.

Marketing psychology

Why people notice, trust and choose.

  • Consumer behaviour
  • Persuasion and framing
  • Trust and social proof
  • Audience personas
  • Brand storytelling

Channels and content

Getting seen on Google, in ads and on social media.

  • SEO
  • Google Ads
  • Pay per click
  • Content strategy
  • Copywriting
  • Social media marketing
  • Data analysis

Tools

  • Google Ads
  • ChatGPT
  • Claude
  • Perplexity
  • Gemini

What I’ve studied.

  1. Valid until Oct 2027

    Google Ads Search Certification

    Google Skillshop

    Building and optimizing Google Search campaigns, including automated bidding with Smart Bidding, and planning search around the wider marketing plan and budget.

    View the certificate

  2. -
    In progress

    Digital Marketing Manager, Marketing

    Medieinstitutet

    Intensive 1.5-year programme in digital marketing focused on strategy, data analysis and driving measurable results.

  3. -
    Pass with distinction

    Master of Arts (M.A.), Leadership and Organization

    Malmö University

    Master’s programme focused on leadership, organizational development and collaboration, with a multidisciplinary foundation and practice-oriented case studies.

  4. -

    Bachelor of Science (B.Sc.), Social Work

    Malmö University

How can I help?

What do you need?

Tell me briefly what you sell and what you need help with.

I read everything myself and reply within 24 hours.

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Or reach me directly

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