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    <description>Practical articles on GEO, AEO and how brands get mentioned in ChatGPT, Gemini, Perplexity and Google AI Overviews. Written by Waheed Ghairat in Malmö.</description>
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      <title>What is GEO? Generative engine optimization explained</title>
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      <pubDate>Sat, 26 Sep 2026 00:00:00 +0000</pubDate>
      <description>GEO is the work of getting a brand mentioned, described correctly and recommended in AI answers from ChatGPT, Gemini, Perplexity and Google AI Overviews.</description>
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