About

Marketing with a psychology lens.

I have always been curious about why people make the decisions they make: what they notice, what they trust and what makes them choose. That curiosity is what brought me to marketing full-time.

It shapes how I work with GEO and AEO. Getting mentioned by AI is the first step. What the answer says about you decides whether anyone acts on it, and that part is marketing psychology: trust, proof, clarity and how an offer is framed.

I hold a master’s in Leadership and Organization, passed with distinction, and I keep sharpening the marketing side in the Digital Marketing Manager programme at Medieinstitutet.

  • Focus GEO & AEO, SEO, performance marketing
  • Lens Marketing psychology and consumer behaviour
  • Works in Swedish and English, remote or on site in Malmö
  • Available for GEO & AEO projects, freelance or in-house

Where I’ve worked.

  1. - Present
    Current

    Freelance Digital Marketer

    Self-employed · Freelance

    I help brands get found in AI search and on Google: AI visibility audits, content that answer engines can quote, and campaigns built on clear audience personas and a well-mapped customer journey.

    • GEO & AEO
    • AI visibility audits
    • Audience personas
    • Campaign strategy
    • Customer journey
  2. - 10 months

    Planning Secretary

    City of Malmö

    Malmö, Sweden

    Led social media management, targeted outreach and strategic partnerships with organisations across several industries.

    • Social media marketing
    • Outreach
    • Partnerships
  3. - 1 year

    Counselor

    Swedish Red Cross · Full-time

    Red Cross Treatment Center for War-Wounded and Tortured, Malmö

    Psychosocial support and counseling within the Red Cross treatment services, Malmö.

  4. - 1 year 9 months

    Working Student

    City of Malmö · Full-time

    Malmö, Sweden

    Outreach and youth support work, City of Malmö.

  5. - 1 year

    Substitute Teacher

    City of Malmö · Part-time

    Malmö, Sweden

What I work with.

GEO & AEO

Getting mentioned, cited and recommended in AI answers.

  • AI visibility audits
  • Prompt testing across engines
  • Answer-first content
  • Structured data
  • Source and citation analysis
  • Brand consistency

Marketing psychology

Why people notice, trust and choose.

  • Consumer behaviour
  • Persuasion and framing
  • Trust and social proof
  • Audience personas
  • Brand storytelling

Search and performance

Getting found on Google and in paid search.

  • SEO
  • Google Ads
  • Pay per click
  • Content strategy
  • Social media marketing
  • Data analysis

Tools

  • Google Ads
  • ChatGPT
  • Claude
  • Perplexity
  • Gemini

What I’ve studied.

  1. -
    In progress

    Digital Marketing Manager, Marketing

    Medieinstitutet

    Intensive 1.5-year programme in digital marketing focused on strategy, data analysis and driving measurable results.

  2. -
    Pass with distinction

    Master of Arts (M.A.), Leadership and Organization

    Malmö University

    Master’s programme focused on leadership, organizational development and collaboration, with a multidisciplinary foundation and practice-oriented case studies.

  3. -

    Bachelor of Science (B.Sc.), Social Work

    Malmö University

Find out what AI says about your brand.

Tell me what you sell and who you want to reach, and I’ll get back to you with how I would approach it.

Get in touch